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Know Your Consumer Online Seminar
Part 1: Baby Boomers
Research & Marketing Best Practices
Presented by Lori Bitter, ContinuumCrew
A recent release by ContinuumCrew revealed that Boomers are catching up to Generation X when it comes to social networking, with Facebook being their network of choice. The growing popularity of social media among the mature consumer confirms that online media should be at the core of an integrated marketing strategy for targeting the mature consumer. Join ContinumCrew's Lori Bitter as she provides an overview of the Boomer market - their likes and disikes, their social media and mobile usage, and their main influencers - as well as ContinuumCrew's recommendations for successfully marketing to this demographic.
Did you know that
members of NARM get all webinars for FREE?
Individuals can join for just $140 per year, company
memberships start at only $260.
Find out more at http://www.narm.com/membership/.
Hosted By
NARM
Established in 1958, the National Association of Recording Merchandisers (NARM) is the leading trade association for music retailers; wholesalers; distributors; record labels; multimedia suppliers; technology, telecommunications and media companies; suppliers of related products and services; and individual professionals and educators in the music business. The Association advances the promotion, marketing, distribution, and sale of music by providing its members with a forum for diverse meeting and networking opportunities, information, and education to support their businesses, as well as advocating for their common interests. NARM’s retail members operate thousands of physical, digital and mobile storefronts that account for about 90% of the music sold in the U.S. market.
